Privacy policy

Last updated: 03.2026

Black Crane (“we”, “our”, “us”) operates the website www.blackcraneguitars.com and the Black Crane showroom in Singapore. We are committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act (PDPA).

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, make a purchase, or contact us.

1. Information We Collect

When you interact with our website or services, we may collect the following types of information:

Personal Information

This may include:

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment information

• Purchase history

This information may be collected when you:

• Place an order

• Contact us via email or website forms

• Subscribe to updates

• Communicate with us through WhatsApp or other messaging platforms.

2. How We Use Your Information

We collect and use your personal information for the following purposes:

• To process and fulfil your orders

• To communicate with you regarding purchases or enquiries

• To provide customer support

• To improve our website and services

• To send updates or promotional information (only where permitted)

We only collect information that is reasonably necessary for these purposes.

3. Payment Information

Payments made on our website may be processed through third-party payment providers such as:

• Shopify Payments

• PayPal

• Other secure payment gateways

We do not store full credit card information on our servers. Payment details are processed securely by the respective payment providers.

4. Website Analytics

Our website may use analytics tools such as Google Analytics to understand how visitors use our website.

These tools may collect information such as:

• Device type

• Pages visited

• Time spent on the website

• General location data

This information helps us improve the performance and usability of our website.

5. Cookies

Our website may use cookies to enhance your browsing experience.

Cookies may be used to:

• Remember user preferences

• Enable website functionality

• Analyse website traffic

You may disable cookies through your browser settings, although this may affect certain website features.

6. Sharing of Information

We do not sell or rent your personal data to third parties.

Your information may be shared only with trusted service providers necessary for operating our business, such as:

• Payment processors

• Shipping providers

• Website hosting platforms (Shopify)

These service providers are required to handle your data securely.

7. Data Security

We take reasonable steps to protect your personal information from unauthorised access, misuse or disclosure.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

8. Access and Correction of Personal Data

Under the Singapore Personal Data Protection Act (PDPA), you may request access to or correction of your personal data held by us.

To make such a request, please contact us using the details below.

9. Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

The updated version will be posted on this page with the revised date.

11. Contact Us

If you have any questions regarding this Privacy Policy or how your personal data is handled, please contact us:

Black Crane

Singapore

Email: info@blackcraneguitars.com